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By Cheryl Kortemeier, Executive Director, Corporate Volunteer Council of Atlanta
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It is only February, but 2025 has been quite a year. Between political shifts, extreme winter weather, and the spread of Bird Flu, uncertainty feels like the only constant.
In times of change, volunteering provides purpose, stability, and unity. Working toward a common goal with others fosters connection and lifts our mood. If you are interested in volunteering but are unsure where to start, check with your employer. Metro Atlanta has one of the most civically engaged business communities in the country, and many companies offer volunteer opportunities.
Why do businesses prioritize volunteering? Here are several reasons why corporate social impact remains a top focus:
1. Volunteering Brings People Together Across Divides
Greek philosopher Heraclitus said, “The only constant in life is change.” Change—whether economic, technological, or social—can create division. Volunteering unites employees and community members with different perspectives around a shared mission. For example, Smurfit WestRock employees partner with Trees Atlanta to plant and care for trees. These “all hands on deck” projects bring together diverse employees and community volunteers, fostering meaningful connection.
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2. Volunteering Strengthens Corporate Culture and Morale
Periods of transition may leave employees feeling unsettled. Volunteering fosters resilience, belonging, and company pride. The Home Depot’s “Team Depot” volunteers often engage in disaster relief efforts, reinforcing teamwork and support during tough times. Additionally, the Mental Health Foundation links acts of kindness to increased well-being. Employees benefit just as much as the communities they are working alongside!
3. Volunteering Reaffirms Corporate Values and Community Commitment
Companies that consistently stay engaged in community service demonstrate commitment beyond profit. Plus, according to Bonterra, 79% of employees who volunteer through their workplace report higher job satisfaction. Aprio, an Atlanta-based advisory and accounting firm, holds an annual Community Impact Week and has a vision to “provide opportunities for every Aprio employee to positively impact their local community.” Socially minded companies like Aprio are not only showing up for their community partners in a consistent and caring way; they are also increasing their likelihood of attracting and retaining top talent.
By volunteering together during times of change, corporate teams build trust, empathy, and shared purpose. If your company already has an employee volunteer program in place, keep up the good work! If your company is new to this concept or just getting started, the Corporate Volunteer Council of Atlanta (CVC) can help. In fact, we are hosting an upcoming program for members called Employee Volunteer Programs 101 (EVP101). To learn more about the CVC and upcoming programming, please visit us at www.cvcofatlanta.org.
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